Letgo app download free play store2/19/2024 ![]() Why are app ratings and reviews important to ASO?Īpp store optimization (ASO) is the process of optimizing mobile apps to improve their ranking in an app store’s search results. You can also respond to these reviews, thanking users or acknowledging their issues, to build a rapport with people actually using your app. You can see all the ratings and reviews customers leave under your app, including the average rating assigned based on the feedback. Instead, they‘re likely to choose another app with a 4.5-star rating if it has hundreds of reviews. In other words, a five-star rating won’t mean much to them if your app only has one or two reviews. But user behavior has changed, and today people are also factoring in the number of reviews and ratings an app has before deciding if it’s worth an install. There was a time when a five-star rating was viewed as a badge of honor.
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